Internet marketing *

A website redesign might be a powerful strategy to bring new life to a business. Still, there are also lots of cases when poorly prepared redesign resulted in financial losses, angry users, and other problems.

What's better for your business?

At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?

Before you decide between SEO and PPC, you need to consider the differences between them…

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” ~ Tony Zambito, Lead authority in Buyer Personas.

Do you know ~ according to research, 93% of customers make purchase decisions based on visual appearance. Visual elements of your brand are the key deciding factors for a majority of potential customers.

Your logo, website colors, chatbot texts, etc all have an impact on the psychology of people who come across them. Some colors or features attract them and some make them leave your website instantly.

In this era, interactive features with the help of technologies like Artificial intelligence are enhancing such effects. AI has the power to add interactive elements to your presentation. This creates a connection between your company and its customers.

Setting up the content localization and, thus, configuring the interface language of the product in such a way that the right language is rendered to the right user is extremely important for each digital platform. That’s why we have decided to translate and share with you this expert article by Nicolai Goshin from Hellicht Medien.

And we strongly hope that some strategic points would be valuable for your localization projects!

Background and preliminary considerations

Digital projects targeting audiences in different countries or different language areas are doomed to take advantage of localization strategies. So we must answer the following question: which users should be given which content in which languages? The question at the first sight seems simple. But later in this article we will point out why this topic is, in fact, complex. And, of course, we will also address how to deal with this complexity.

Let's assume a scenario in which content (for example, an online magazine) is available in three languages: German, English, and Arabic. The goal is ideally to provide content to each user in their native language. If this is not possible, the content should be provided to the user in the language that they best understand apart from their mother tongue.

Nowadays, visual communication is crucial. So, companies that do not work on enhancing it, leave opportunities to capture more leads, and grow business. In this post, we will go through some useful tools for content editing and social media storytelling. Let's go!

A/B test is not enough

There is a common opinion that A/B test is a universal, half-automatic tool that always helps to increase conversion, loyalty and UX. However misinterpretation of results or wrong sampling leads to the loss of loyal audience and decrease of margin. Why? A/B is based on the basic assumption that this sample is homogeneous and representative, scalability of results. In reality, the audience is heterogeneous — recall the “20/80” distribution for income. Heterogeneity means that sensitivity to A/B varies significantly within the sample.

Let's say, your website offers content, products, or services for people from different regions or countries who speak different languages. Search engines will probably count this as duplicate content, leading to low rankings.

WordPress SEO plugins will help you automatically add meta tags, load pages faster, correct redirection mistakes, optimize images, etc. Free and premium versions of the most popular WordPress plugins for SEO in 2019 are listed down below.

Backlog prioritization leads to the choice between strategies. Each one has its metrics. There is a requirement to choose the most important one. ML scoring is a solution when non linearity exists and economy is nonlinear. See introduction here. Two groups are considered. First (I) corresponds to web conversion {bounce rate, micro conversion, time, depth}. Second (II) corresponds to attraction of new visitors from organic channel {visits, viewers, views}. The target function is a number of commercial offers per day. The task is to reduce the dimension to get the optimal simple strategy. In this case online/offline B2B channels can't be separated: market is thin and new customers may have some information about 'the brand' from both channels. Therefore statistical evaluation is closer to reality than direct CJM tracking in this case.

With this post, I start a series of SEO related articles where I'm going to share my 11+ years experience in SEO to help you understand better how it works. The top-rated comment on Reddit in the post I saw last week What do you wish developers knew about SEO? was: «The most dangerous thing in SEO is a developer that thinks he understands SEO. They so rarely do». So this article is for developers who want to deliver a better SEO for clients and SEO beginners, as well as for the entrepreneurs, who are about to hire an SEO agency. You need to understand, why some sites are on top in search results and some will never be there.

Introduction

In early March 2019, Intersoft Eurasia team completed work on a test batch of DO-RA gadgets — personal, cross-platform dosimeters-radiometers to monitor the radiation situation at the measurement site, compatible with iOS and Android smartphones and tablets.

By buying such a device, the user receives the following: reliable electronics which have undergone radiation testing in the factory laboratory, stylish colored case in the spirit of Malevich ;) for every taste, gift packaging, color insert instructions in Russian and English, special USB charging cable, a free updateable DO-RA.Pro application from the App Store and Google Play.

The next step in our project implementation is to find the best sales channels for Made in Russia products in the challenging environment of stagnant purchasing power.

Good luck getting people to read your branded tech story. Now, before you get mad, I’m sure you’ve got something great to share. I’m sure you found an exciting new solution to some sort of problem. All you want is for others to be as excited about it as you are. Sadly, the odds are not in your favour.