In the rapidly evolving landscape of digital entertainment, the year 2023 has witnessed a profound transformation in Video On Demand (VOD) Over-The-Top (OTT) platforms. These platforms have redefined how audiences access and consume content, introducing cutting-edge technologies and innovative features that have revolutionized the entertainment industry.

Embracing Augmented Reality (AR) and Virtual Reality (VR)

In 2023, VOD OTT platforms have embraced AR and VR technologies to provide viewers with immersive and interactive experiences. Users can now step into virtual worlds, interact with characters, and actively participate in the content they are watching, transcending the boundaries of traditional passive viewing.

Imagine exploring an ancient civilization through the eyes of a protagonist, feeling the thrill of an adrenaline-pumping car chase, or even interacting with virtual avatars of celebrities and influencers. The integration of AR and VR into VOD OTT platforms has ushered in a new era of interactive and experiential entertainment.

Personalization: The Heart of the VOD Experience

Powered by advanced artificial intelligence (AI), VOD OTT platforms have taken personalization to new heights. By analyzing user behavior, preferences, and viewing habits, these platforms deliver tailor-made content recommendations, ensuring that viewers find exactly what they love without extensive searching.

This level of personalization ensures that users are presented with content that resonates with their tastes, creating a seamless and enjoyable content discovery experience. By removing the need for extensive searching, VOD OTT platforms have become the go-to destination for viewers seeking highly relevant and engaging content.

e-Learning is an extension of/ alternative to a traditional classroom setup. e-learning, commonly known as ‘online learning’ or ‘virtual learning’ is ideally a one-way or two-way digital communication established on a device with video and voice call integration using internet access. The last two years made us realize how technology can facilitate and improve communication. Digital technology had its impact in almost every industry including the sensitive education sector.

In-app messages are targeted notifications sent to customers/ users while they are active on the website or mobile application. They are a very effective way to engage customers as they are already within the application looking for specific information. In-app chat applications help connect better with the users and improve user retention as they are timely and targeted. 

Technology is as adaptable and compatible as mankind; it finds its way through problems and situations. 2020 was one such package of uncertain events that forced businesses to adapt to digital transformation, even to an extent where many companies started to consider the remote work culture to be a beneficiary long-term model. Technological advancements like Hyper automation, AI Security, and Distributed cloud showed how any people-centric idea could rule the digital era. The past year clearly showed the boundless possibilities through which technology can survive or reinvent itself. With all those learnings let's deep-dive and focus on some of the top technology trends to watch out for in 2021.