App builders that are looking to achieve a greater level of success will often look to areas that have yet to be explored. Augmented reality and virtual reality are opening up whole new worlds to app builders. For example, there are a number of app builders who are already looking to the NBA in this regard.
The NBA has established a reputation for themselves as a progressive league from a technological standpoint. Teams are already participating in competitive gaming, as numerous franchises have created their own e-sports teams. Now, the league is partnering with app builders to find out more about how they can leverage augmented reality and virtual reality to their benefit.